RIBERATEC: From Web Studio to Salesforce Integration Powerhouse

As a multinational production company with a specialization in Salesforce and customizing to specific business needs, RIBERATEC's story is a journey of adaptation, learning from mistakes, and leveraging experience to become a leader in complex Salesforce integrations.

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Early Days: Web Development and Integration Lessons

Founded in 2003, Stepan Ovchinnikov leads RIBERATEC as CEO. With a Ph.D. in Computer Science, he has a background in academia and experience as a programmer.


Under Ovchinnikov's leadership, RIBERATEC has achieved consistent growth. The company focuses on customizing the Salesforce digital experience for specific business needs, differentiating itself in the competitive IT market.


RIBERATEC started as a web studio, building websites on various content management systems (CMS). This experience exposed them to the challenges of integrating websites with different customer relationship management (CRM) systems. They began by making simple website-CRM connections, but these initial steps into this industry highlighted the limitations of off-the-shelf solutions.

Refining CRMs and Embracing Custom Development

RIBERATEC realized that CRMs often needed significant customization to truly integrate with business processes. They shifted their focus to not just implementing CRMs but also refining, migrating, automating, tuning, and developing them for specific tasks, leading to a large part of the business being customization. This hands-on approach with CRMs gave the company a deep understanding of how these systems function and their potential for optimization.

The Salesforce Opportunity and Overcoming Challenges

The company's experience with complex integrations and customizing different CRMs well-positioned it when encountering Salesforce. Its understanding of CRMs and custom development allowed it to quickly take on large-scale Salesforce projects, exceeding 4,000 project hours.

However, RIBERATEC also learned that relying solely on low-code solutions can hinder long-term efficiency. While low-code offers convenience, it can limit customization and lead to less efficient processes. RIBERATEC isn't afraid to write custom code when necessary to achieve optimal results for its clients.

Success Through Adaptability and Deep Client Understanding

RIBERATEC's core philosophy is adaptability.
They believe that staying ahead of the curve by embracing new technologies and languages is crucial for success. This agility allows them to experiment and deliver IT automation solutions that exceed expectations.

What sets RIBERATEC apart is its focus on the bigger picture. The company understands that technology is a tool for business success. Its approach goes beyond technical expertise and prioritizes tangible benefits for its clients. Its custom Salesforce development solutions are designed to drive real business impact, not just implement the latest technology.Front matter, or preliminaries, is the first section of a book and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed or printed, on either display pages or blank pages.

The Road Ahead: Global Expansion and Empowering Businesses

For two decades, RIBERATEC has been at the forefront of technological advancement, steering companies toward their fullest potential with incredible solutions for Salesforce custom development.


With a vision to empower businesses worldwide with its expertise in complex Salesforce integrations, RIBERATEC plans to leverage its established presence in Europe to expand into North America. Their goal isn't just geographical growth but helping businesses around the world thrive in the digital age.


RIBERATEC's story is one of continuous learning, adaptation, and a deep commitment to client success. The company is more than just an IT automation provider; it is a trusted partner that helps businesses navigate the complexities of the digital landscape and achieve real transformation.