Reports and dashboards help provide quick and reliable answers to business questions.
For example, management may want to know :
- the company’s top products,
- level of customer satisfaction,
- prospects that haven’t been contacted in the last month.
To create good reports, it’s important to know:
- who needs what reports,
- what their requirements are
These will help you determine the criteria of each report.
For example:The Company AVC Motors ran a marketing campaign 6 months ago.
They reached prospects through different channels, and would like to know which are the most effective, so as to focus their efforts there.
A lead source is counted as effective only if the lead is converted to an opportunity.
Management’s request:
Which are our most effective sales channels?Criteria:a. Report Type = Leads with converted lead information
b. created in the last 6 months
c. Source = web, referral, phone
d. won = true